Municipal bond reinsurance. I know, right? It wasn't the easiest segment of financial services to understand. Nuanced, to be sure. Who knew Slovenia could double for NYC/London? The :60 spot continued to run long after I left the agency. In fact, I still see it today on CNN International and CNBC.
with Nicole Miller
If you're interested in long-ish copy about an arcane financial instrument that are more press release than concept, these ads are for you.
If you're not, skip'em and watch some Mitsubishi commercials.
