As every parent knows, kids not only grow fast, they also outgrow fast and that gets expensive. With, Grow with Garanimals, we wanted to change perception from a simple, 'mix-and-match' brand into an empathetic partner offering parents an affordable solution to keep pace with their kids' growing needs. This campaign continues to resonate with our target and stands out visually amongst a sea of same in parent’s magazines and online, by being a conceptual execution of a valuable insight. All the while, showcasing the clothing as big as we possibly could.

Kids don’t just grow, they outgrow.

Campaign results? Garanimals sales hit a record high of over 3 million units sold in one week and continue to have impressive sales week to week.

Graphics Advertising Annual 2015. Silver. Retail.
Graphics Advertising Annual 2016. Silver. Retail.

with Nicole Miller